Organic Search Engine Optimization Campaigns

A combination of “on-site” and “off-site” tactics, Star Nine Marketing’s Organic SEO program is most suited for B-to-C companies with a national footprint. Additionally, for such clients, the SEO program provides an excellent compliment to a PPC ad campaign already in place.

Our program is broken up into several phases: consultation and strategy development, implementation and management/optimization. Each phase has several features listed below.

Online Marketing Consultation
and Strategy Development

The first step to any successful online marketing campaign is an assessment of current efforts and projects, an analysis of the competition and the development of a client-specific, cost-efficient strategy. During this phase, Star Nine provides the following services in order to develop solutions for our clients:

  • Assessment of client’s goals for search visibility and website’s objectives.
  • Structured keyword research to identify a set of targeted search terms and where the client’s website ranks for these terms in different search engines.
  • Identification of viable search engine marketing and other web marketing opportunities.
  • Evaluation of website URL structure, site architecture, content, visual design elements, and an evaluation of the sites compatibility to search engine spiders.
  • Complete benchmark analysis of online competition regarding visibility for these targeted search terms and other identifiable web and search marketing strategies.
  • Outbound and Inbound link analysis of clients website as well as for relevant online competition.
  • An evaluation of current landing page elements and identification of sources of site flow disruption and user anxiety (if present and applicable).
  • Development of a complete, custom online marketing strategy as well as an initial cost analysis and volume projection.

Keyword selection and coordinated on-site content, link popularity (internal and external), page construction, website navigation and html coding all have a significant effect on visibility in search engines. This initial consultation not only assures a solid foundation for an SEO campaign but also highlights the most viable strategies for achieving high rankings in a shorter length of time.

If a paid inclusion service is used – through the Yahoo! Search Submit paid inclusion program -some sites will show up at relatively high listings about 5 to 6 days after submission. Through free inclusion, new websites may take up to six months to a year for competitive industry terms.

Star Nine Marketing’s strengths lie in the ability to sift through the subjective aspects of a business model and accurately identify the most viable online channels through which to market a company’s products and services. Find out how our team of marketing professionals can help take your business to the next level.

Custom SEO Strategy Implementation

During the implementation phase, Star Nine Marketing’s SEO, Social Media or Design teams performs any of the following if necessary.

  • SEO/Keyword rich content Creation and Title/Meta tag editing
  • Implementing search engine spider friendly coding, website architecture and navigation.
  • Eliminating 404 Error messages and fixing broken links
  • Increase inbound link popularity (see below)
  • Set up initial conversion tracking and analytics tools for testing and optimization

Star Nine’s Link Building Strategies

Star Nine Marketing implements many varying inbound link building strategies to drive sites to top rankings. Our link building strategies are ethical as our primary focus is on driving high quality, relevant links to our clients’ websites. Additionally, our talented team of writers specializes in creating content that is both engaging to the reader and keyword-rich generating relevant natural links through social media channels as well.

SEO Campaign Monitoring,
Management and Optimization

The formulas search engines use to determine rankings of particular sites for different keywords changes constantly. As a result, although some sites maintain their rankings for some time, most will require some considerable management and continued optimization.

Star Nine’s Search Engine Monitoring and Management program takes care of this maintenance to allow our client’s to continue performing a high level without worrying about their current positioning. This service includes:

  • Monthly Reporting on Rankings for each search engine and search term and month-over-month results for these metrics
  • Additional optimization of key sub-pages or landing pages that have dropped positions or have been de-indexed entirely
  • Continued creation of keyword-rich content and delivering engaging messages to social media sites for natural link building
  • Continued link building efforts both to home pages and sub-pages to maintain and even boost rankings over time for additional search terms
  • Monthly reporting of online competition including reporting any potential joint ventures and partnership opportunities